Roshn Front

Roshn Front
واجهة روشن
LocationSedra, Riyadh, Saudi Arabia
Opening date10 October 2019; 4 years ago (10 October 2019)
DeveloperKaden Investment Company
Total retail floor area500 square kilometres (50,000 ha)

Roshn Front (Arabic: واجهة روشن), formerly Riyadh Front (Arabic: واجهة الرياض), is a mega business and leisure development in Sedra, Riyadh, Saudi Arabia, located east of Princess Nora bint Abdul Rahman University. Primarily active during the Riyadh Season entertainment festival, it was inaugurated in 2019 and is categorically split into 'Shopping' and 'Business' areas, with the latter serving as a business park. It was acquired by Roshn in 2022.


Riyadh Front was inaugurated on October 10, 2019, during the kick-off of the 2019 edition of Riyadh Season as one of its zones.[1] Its launch was announced by the chairman of the General Entertainment Authority Turki al-Sheikh through his official Twitter handle.[2]

Within a month of its inauguration in October 2019, Riyadh Front inaugurated the Vox Cinemas and hosted the Riyadh Toy Festival,[3][4] Insomnia Gaming Festival, Stan Lee Super Con-kick in November 2019[5][6] and the PUBG MOBILE Star Challenge (PMSC) World Cup, a tournament of PUBG Mobile players in December 2019.[7]

In January 2020, the Saudi culture ministry made Riyadh Front the new headquarters of the Riyadh International Book Fair.[8] It hosted the Baloot Championship in February 2020, a Baloot tournament held for women participants.[9][10] In March 2020, the World Health Organization declared coronavirus a global pandemic and King Salman ordered a three-week nationwide curfew, resulting in the indefinite closure of the Riyadh Front.[11]

Riyadh Front was also one of the zones during the 2021 edition of Riyadh Season.[12][13] In September 2023, it was renamed as Roshn Front.[14]


  1. ^ ""موسم الرياض" .. أرقام قياسية لزواره تتجاوز 5 ملايين في 22 يوما". صحيفة الاقتصادية (in Arabic). 2019-11-03. Retrieved 2022-09-07.
  2. ^ "افتتاح واجهة التسوق بالرياض بأرقام قياسية". Lovin Saudi Arabic (in Arabic). 2019-10-13. Retrieved 2022-09-07.
  3. ^ "Riyadh Toy Festival: An invitation to 'Unbox Happiness'". Arab News. 2019-10-25. Retrieved 2023-02-21.
  4. ^ "Majid Al Futtaim opens biggest VOX cinema multiplex in Riyadh". Saudigazette. 2019-11-02. Retrieved 2023-02-21.
  5. ^ "Riyadh Season hosts Insomnia Gaming Festival". Arab News. 2019-11-27. Retrieved 2023-02-21.
  6. ^ "Comic book fans unite at Stan Lee Super Con in Riyadh". Arab News. Retrieved 2023-02-21.
  7. ^ "Saudi Arabia to host region's largest global gaming tournament". Arab News. 2019-10-18. Retrieved 2023-02-21.
  8. ^ "Saudi Culture Ministry chooses 'Riyadh Front' as book fair's new headquarters". Arab News. 2020-01-10. Retrieved 2023-02-21.
  9. ^ "Female Baloot players show off their skills at Saudi championship". Arab News. Retrieved 2023-02-21.
  10. ^ "16 make it through to Baloot Championship finals in Riyadh". Arab News. 2020-02-17. Retrieved 2023-02-21.
  11. ^ "Coronavirus: Saudi Arabia's King Salman orders curfew for 21 days". Al Arabiya English. 2020-03-23. Retrieved 2023-02-21.
  12. ^ خليل, خالد. ""واجهة الرياض".. قلب الترفيه وعاصمة الطعام الفاخر بالمملكة". صحيفة سبق الالكترونية (in Arabic). Retrieved 2022-09-07.
  13. ^ ""واجهة الرياض".. تنوع وثراء في صناعة المعارض والمؤتمرات". Retrieved 2022-09-07.
  14. ^ "ROSHN | News". Retrieved 2024-01-02.

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