User:Vipul/Chartbeat

Chartbeat is a real-time web analytics company that started out as an internally built startup of seed stage incubator and venture capital company Betaworks. It helps provide actionable insights to news websites and blogs that they can use to make real-time decisions on what content to publish and promote on their sites.[1]

History

Betaworks launched Chartbeat in April 2009 as a real-time web analytics tool that publishers could use to react quickly to changes in user behavior. At the time, Google Analytics did not offer real-time data.[2] The launch of Chartbeat was part of a broader strategy by Betaworks to capitalize on the growth of the real-time, stream-based, social web. Betaworks had also invested in Twitter, Tumblr, bit.ly, and TweetDeck.[3][4]

In August 2010, Chartbeat crossed the 1 million concurrent user mark,[5]In January 2011, Chartbeat crossed the 2 million concurrent user mark.[6]

In July 2011, Chartbeat launched Newsbeat, a version of their service for news sites.[7]

In April 2012, Chartbeat revealed new social features, an iOS app, and a redesign.[8][9] Chartbeat incorporated real-time analytics for video data in April 2013[10] and for native advertising in May 2014.[11]

Funding

In August 2010, the company was spun off from Betaworks as a separate company and raised $3 million in venture capital funding from Index Ventures, Ron Conway’s SV Angel, Chris Sacca’s Lowercase Capital, Chris Dixon’s Founder Collective, Lerer Ventures, O’Reilly AlphaTech Ventures, Freestyle Capital, betaworks, Jeff Clavier’s SoftTech VC, and Jason Calacanis.[12][13][14]

Chartbeat raised $9.5 million in a Series B round in April 2012, with the goal of using the new funding to change the focus of their analytics service towards measuring user engagement. The round was led by Josh Stein at DFJ and Saul Klein of Index Ventures, who had led the company’s seed round.[8][9][15]

In May 2014, the company raised an additional $3 million.[11]

Reception and impact on newsrooms

Reception of emphasis on engagement rather than pageviews

Chartbeat CEO Tony Haile has argued for an increased focus on user engagement rather than pageview counts, in a widely cited article in Time Magazine[16] and in interviews elsewhere.[17][18][19][20]

A New York Times article on virality cited Chartbeat's findings on the distinction between the pieces that get widely shared on social media and the pieces that users are most likely to engage with.[21]

A Wall Street Journal blog post discussed the promise and peril of news and opinion websites including sponsored content discussed Chartbeat's findings on the matter.[22]

Impact on newsrooms and in analysis of news traffic

Al Jazeera, which uses Chartbeat, was able to identify, based on Chartbeat, the source of its rapid uptick in pageviews following the resignation of Hosni Mubarak, the President of Egypt. Chartbeat successfully identified Twitter and Reddit as the main drivers of traffic.[23]

A Chartbeat outage in April 2011 was reported as causing stats-addicted news editors to go into withdrawal, highlighting the importance of the service to newsrooms.[24]

After Google News stopped including links to news websites in Spain, Chartbeat's analysis showing that this caused a traffic dip of 1-4% for Spanish news sites was cited by the Wall Street Journal.[25]

Comparison with other analytics services for websites

A Mashable article in April 2012 listed Chartbeat as one of three useful real-time analytics tools for businesses, alongside Hootsuite and Parse.ly.[26]

Chartbeat has also been touted and critiqued as an alternative to Google Analytics for real-time data.[27][28][29]

See also

References

  1. ^ Haile, Tony (March 9, 2014). "What You Think You Know About the Web Is Wrong". Time Magazine. Retrieved January 16, 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  2. ^ Schonfeld, Erick (April 2, 2009). "Betaworks Launches Chartbeat To Track Who Is Paying Attention To Your Website Right Now". TechCrunch. Retrieved January 16, 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  3. ^ Schonfeld, Erick (May 17, 2009). "Jump Into The Stream". Retrieved January 16, 2015.
  4. ^ Arrington, Michael (June 11, 2009). "Betaworks Email To Investors: Read It Here". TechCrunch. Retrieved January 16, 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  5. ^ Schonfeld, Erick (August 4, 2010). "http://techcrunch.com/2010/08/04/chartbeat-one-million/". TechCrunch. Retrieved January 16, 2015. {{cite web}}: External link in |title= (help); Italic or bold markup not allowed in: |publisher= (help)
  6. ^ "Chartbeat Cracks 2 Million Concurrent Users Tracked". TechCrunch. January 14, 2011. Retrieved January 16, 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  7. ^ Schonfeld, Erick (July 28, 2011). "Newsbeat Measures The Pulse Of News Sites". TechCrunch. Retrieved January 17, 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  8. ^ a b "Chartbeat Raises $9.5M, Launches Engagement-Focused Redesign". TechCrunch. April 16, 2012. Retrieved May 14, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  9. ^ a b Griffith, Erin (April 16, 2012). "Chartbeat Reveals New Social Features, iOS app, Redesign, and $9.5 Million Series B Round". PandoDaily. Retrieved January 18, 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  10. ^ "Chartbeat's New Dashboard Plugs Publishers' Video Data Into Their Real-Time Analytics". TechCrunch. April 25, 2013. Retrieved January 17, 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  11. ^ a b Ha, Anthony (May 14, 2014). "Real-Time Analytics Startup Chartbeat Adds Data For Native Ads, Raises $3M More". Retrieved January 17, 2015.
  12. ^ Schonfeld, Erick (August 31, 2010). "Chartbeat Raises $3 Million From Index, Conway, Sacca, Clavier, Lerer, And Dixon". Retrieved January 16, 2015.
  13. ^ O'Dell, Josie (August 31, 2010). "Real-Time Analytics Provider Chartbeat Raises $3M from All-Star Investors". Mashable. Retrieved January 17, 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  14. ^ Ha, Anthony (August 31, 2010). "Website analytics superstar Chartbeat raises $3M". VentureBeat. Retrieved January 18, 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  15. ^ "Chartbeat raises $9.5M round led by DFJ to help clients make the most of their real-time traffic". VentureBeat. April 16, 2012. Retrieved January 18, 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  16. ^ Haile, Tony (March 9, 2014). "What You Think You Know About the Web Is Wrong". [Time Magazine]]. Retrieved January 17, 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  17. ^ Halperin, Alex (October 27, 2013). "This man decides what you read. Can Chartbeat CEO Tony Haile save journalism?". Retrieved January 17, 2015.
  18. ^ Drell, Lauren (September 4, 2012). "Can Real-Time Data Give Your Site an Edge?". Mashable. Retrieved January 17, 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  19. ^ Indvik, Lauren (May 15, 2013). "Chartbeat Helps Publishers Sell Time, Not Pageviews". Mashable. Retrieved January 17, 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  20. ^ "Chartbeat moves past the pageview with redesign focused on engagement". VentureBeat. March 8, 2012. Retrieved January 18, 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  21. ^ Kitroeff, Natalie (May 20, 2014). "Why That Video Went Viral". New York Times. Retrieved January 18, 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  22. ^ Marshall, Jack (March 23, 2014). "Does Sponsored Content Work for Advertisers?". Wall Street Journal. Retrieved January 18, 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  23. ^ Schonfeld, Erick (February 13, 2011). "Al Jazeera's Social Revolution (In Realtime)". TechCrunch. Retrieved January 16, 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  24. ^ Griffith, Erin (April 29, 2011). "Stats-Addicted Editors Suffer From Chartbeat Withdrawal. Outages lead to agita at media sites". AdWeek. Retrieved January 17, 2015.
  25. ^ Marshall, Jack (December 16, 2014). "Websites in Spain See Small Traffic Dip After Google News Closure". Wall Street Journal. Retrieved January 18, 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  26. ^ Hockenson, Lauren (April 23, 2012). "3 Slick Analytics Dashboards to Monitor Your Business Website". Mashable. Retrieved January 17, 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  27. ^ Gustav, Dave (February 19, 2013). "Should I Believe Chartbeat's Data?". Retrieved January 17, 2015.
  28. ^ "Chartbeat vs Google Analytics". TrustRadius. Retrieved January 17, 2015.
  29. ^ Angeles, Sara (March 19, 2014). "3 Google Analytics Alternatives (and Why You Should Use Them)". Business News Daily. Retrieved January 17, 2015.
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