Surinaamse Brouwerij

Surinaamse Brouwerij
Location	Paramaribo, Suriname
Opened	1954
Parent	Heineken International
Website	Parbo Bier

Surinaamse Brouwerij (English: "Surinamese Brewery") is the primary beer producer in Suriname. The brewery produces Parbo Bier and Parbo Power Stout.^[1]^[2]

History

The brewery was founded in 1954 in the Beekhuizen neighborhood of Paramaribo by two brothers, Pieter ("Piet") and Arthur ("Thuur") Dumoleyn, post-war immigrant brewers from the Dutch province of Zeeland, with support from the Amsterdam-based Amstel Brewery (acquired in 1968 by Heineken).^[3]^[4] Suriname was at the time still a Dutch colony. The brewery was officially opened in October 1955, by Prince Bernhard of the Netherlands.^[3] It was formerly part of Amstel Brewery.

Parbo Bier

Parbo Bier is a 5% vol Surinamese beer. The basis of Parbo Beer includes pale malt that is partially complemented by specially grown rice, water and hops. In Suriname, Parbo Beer has 80% of the market share. Production in the early years was 15,000 hectoliters per year and grew to 120,000 hectoliters by 1973. Since 2003, production has grown to 150,000 hectoliters. Parbo Beer is exported to French Guiana, Guyana, Aruba and the Netherlands.

Advertising campaigns

In the past, the brewery used the Dutch rhyming advertising slogan Bierplezier: Parbo Bier (Beer pleasure: Parbo Beer). Present day slogans are in Sranantongo: Tru Sranan Prisiri (Real Surinamese Pleasure) and Parbo Biri: dat n'a biri (Parbo Beer: that's the beer).

References

^ The Brewers Digest. Vol. 77. Siebel Publishing Company. 2002. p. 30. Retrieved 15 July 2012.
^ Ank Kuipers (2005). A tori fu Parbo biri: bruisende brouwerijverhalen : 50 jaar Surinaamse Brouwerij N.V. (in Dutch). Surinaamse Brouwerij. ISBN 978-99914-86-85-7. Retrieved 15 July 2012.
^ a b Melvin Captein (September 22, 2010). "Brouwer vocht jaren tegen de bierkaai". Parbode (in Dutch). Retrieved July 16, 2012.
^ Rate Beer

External links

Heineken website
Parbo Bier website
Website of Chan's BV

05°48′12″N 55°10′53″W / 5.80333°N 55.18139°W / 5.80333; -55.18139

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[The_Brewers_Digest-1] The Brewers Digest. Vol. 77. Siebel Publishing Company. 2002. p. 30. Retrieved 15 July 2012.

[Kuipers2005-2] Ank Kuipers (2005). A tori fu Parbo biri: bruisende brouwerijverhalen : 50 jaar Surinaamse Brouwerij N.V. (in Dutch). Surinaamse Brouwerij. ISBN 978-99914-86-85-7. Retrieved 15 July 2012.

[bierkaai-3] Melvin Captein (September 22, 2010). "Brouwer vocht jaren tegen de bierkaai". Parbode (in Dutch). Retrieved July 16, 2012.

[4] Rate Beer

v t e Heineken N.V.
Subsidiaries	Central de Cervejas H. P. Bulmer Heineken Asia Pacific Archipelago Brewery DB Breweries Heineken Beverages Distell Group KWAL Namibia Breweries Limited Heineken Brasil Heineken Hungária Heineken Ireland Heineken Lanka Heineken Lao Heineken Malaysia Heineken Srbija United Breweries Group Żywiec Brewery Elbrewery Leżajsk Brewery
Brands	Amstel Baden Baden Beamish and Crawford Beavertown Bintang Birra Moretti Březňák Bulmers Calanda Cruzcampo DB Beer Desperados Double Brown Foster's Lager Heineken Heineken Oud Bruin Heineken Premium Light Heineken Tarwebok Jolly Shandy John Smith's Kaiser Kalik Karlovačko Killian's Kingfisher Krušovice Lagunitas Laško Maes pils Monteith's Murphy's Irish Stout Mützig Newcastle Brown Ale Pago Piton Prestige Royal Club Sagres Scrumpy Jack Sisi Starobrno Stolichno Strongbow Tiger Union Warka Woodpecker Zagorka Zlatopramen Zlatý Bažant Żywiec
Facilities	Amstel Brewery Holland Heineken House 2012
People	Charlene de Carvalho-Heineken Freddy Heineken Henry Kelliher
Related	Heineken Experience Kidnapping of Freddy Heineken