Rupa Company
 | This article contains content that is written like an advertisement. (April 2016) |
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| Rupa | |
| BSE: 533552 NSE: RUPA | |
| Industry | Innerwear & outerwear |
| Founded | 1968 |
| Founders |
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| Headquarters | Kolkata, India[2] |
Key people |
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| Products | Clothing |
| Brands | Frontline, Softline, Euro, Bumchums, Torrido, Thermocot, Macroman, Macrowoman, Footline, Jon |
| Revenue |  ₹1,474 crore (US$180 million) (FY22)[5] |
| ₹191 crore (US$24 million) (FY22)[5] | |
| Website | rupa.co.in |
Rupa & Company Limited, d/b/a RUPA, is an Indian clothing company which makes knitted garments.[6] The Company is primarily engaged in the manufacture of hosiery products in knitted undergarments casual wears and thermal wears. It produces innerwear, casual wear, thermal wear and sleepwear for men, women, and kids.[7] While Frontline is its flagship brand, the Rupa family also consists of brands like Softline, Euro, Bumchums, Torrido, Thermocot, Macroman, Footline, and Jon. Rupa was founded and established by brothers PR Agarwala, GP Agarwala and KB Agarwala in 1968 when the erstwhile hosiery market was at a nascent stage and mainly addressed by unorganized players.[8]
Products
Rupa produces vests, briefs, drawers, Bermuda shorts, Capris, T-shirts, lounge wear, boxer shorts and sleepwear for men; and bras, panties, camisoles and leggings for women. It also manufactures baba suits, bloomers and slips for infants/toddlers, and lounge-wear, Bermuda shorts and T-shirts for kids. Thermal wear is another major category that Rupa caters to: It offers winter wear for both men and women.
In popular culture
In Laal Singh Chaddha, a 2022 Bollywood remake of Forrest Gump, the titular character (played by Aamir Khan) is the founder of Rupa, named after Chaddha's love interest.[9] In the movie Praan Jaye Par Shaan Na Jaye there is a dialogue "rupa ke underwear banyan pehnoge to rupa kya pehnengi". the reply says "are rupa to bra pehnengi bra".[citation needed]
See also
References
- ^ Roy, Shobha (21 November 2022). "Rupa & Co to strengthen retail footprint by setting up EBOs". The Hindu Businessline. Retrieved 31 January 2023.
- ^ Ganguly, Ratna; Mukherjee, Writankar. "Hosiery business: Striking gold with silverwear". The Economic Times. Retrieved 31 January 2023.
- ^ PR, ANI (1 February 2022). "Rupa Group Chairman PR Agarwala to be awarded Padma Shri". ThePrint. Retrieved 31 January 2023.
- ^ "Rupa Garments: The Inside Story". Forbes India. Retrieved 31 January 2023.
- ^ a b Nahar, Pawan. "Rupa & Co drops 20% after Q4 earnings and resignation of CEO, CFO". The Economic Times. Retrieved 31 January 2023.
- ^ Roy, Shobha (18 August 2021). "Rupa & Company Ltd eyes 18% growth in sales in FY22". The Hindu Businessline. Retrieved 31 January 2023.
- ^ "Rupa's well-knit plans for consolidation". Business India. Retrieved 31 January 2023.
- ^ "Rupa & Company: The inside story". Fortune India. Retrieved 31 January 2023.
- ^ Narang, Gaurvi (4 December 2022). "How marketing 'comfort for the common man' made Rupa standout in India's innerwear market". ThePrint. Retrieved 31 January 2023.
External links
- Official website