Mercure (hotel)
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| Company type | Subsidiary |
|---|---|
| Industry | Hospitality |
| Founded | 1973 |
| Headquarters | Issy les Moulineaux , France |
Number of locations | 899 (2021)[1] |
Area served | Worldwide - 61 countries (2021) |
| Parent | Accor |
| Website | mercure.accor.com |
Mercure is a French midscale hotel brand[2] owned by Accor. Created in 1973 in France, the brand was acquired by Accor in 1975, and subsequently became a centerpiece in the company's midscale hotel business, alongside Novotel. As of 2021, the Mercure brand appears on 949 hotels in 63 countries.[1] Outside Europe, Accor uses has the Grand Mercure brand, an upscale subsidiary of Mercure targeted at business travelers in currently 12 countries.
History
1973–2007: Growth
The first Mercure hotel was established in 1973 in Saint-Witz, France. In 1975, Mercure was acquired by the group Accor (then Novotel-SIEH) and became Novotel's complementary midscale brand in the group's strategy.[3]
In 1983, Mercure launched the Carte des grands vins where 80% of the wines were selected by Mercure's oenologists, and 20% were selected by the hoteliers.[4]
In 1989, Mercure opened its 100th hotel.[5] In 1991, following Accor's acquisition of the Compagnie Internationale des Wagons-Lits, the Altea hotels acquired through this deal became Mercure hotels.[3] Many hotel brands purchased by Accor throughout the 1990s (Parthénon, Libertel, Jardins de Paris, Frantour, All Seasons) were turned into Mercure hotels.[6] By 2001, 655 Mercure hotels were in operation worldwide.[3]
Since 2007: Global refurbishment
In 2007, following the launch of Accor's new brands MGallery, Pullman and All Seasons, the group allocated several of its Mercure-branded locations to the development of those new brands.[7] Foreign wines were also introduced for the first time in the Carte des grands vins.[8]
In 2010, Mercure launched a global refurbishment program (Dédicaces).[9] The rooms were modernized, and the cost of renovation was minimized thanks to new industrial methods (modules).[10] A design catalogue enabled hoteliers to choose from a variety of style options. The Grands vins Mercure became Cave & Saveurs.[11] Breakfast became gluten-free with local products only.[12]
In 2011, Accor signed a deal with Jupiter Hotels in the UK to turn 24 hotels into Mercure hotels.[13] In 2012, Mercure opened in China the first Grand Mercure branded Mei Jue for the Chinese market.[14] In 2015, Mercure launched in Colombia[15] and opened 3 Grand Mercure in Brazil.[16]
Development
| Year | Hotels | Rooms |
|---|---|---|
| 2023 | 949 | 126,074 |
| 2022 | 904 | 119,591 |
| 2021 | 899 | 119,007 |
| 2020 | 875 | 114,926 |
| 2019 | 842 | 110,228 |
| 2018 | 810 | 104,969 |
| 2017 | 779 | 100,160 |
| 2016 | 747 | 95,894 |
| 2015 | 741 | 93,897 |
| 2014 | 711 | 89,203 |
| 2013 | 758 | 95,571 |
| 2012 | 804 | 99,853 |
| 2011 | 773 | 94,813 |
See also
References
- ^ a b c "Key indicators". Accor.com. Retrieved 25 November 2019.
- ^ "Mercure by Accor". Hospitalitynet.org. Retrieved 22 December 2019.
- ^ a b c Luciano Segreto; Carles Manera; Manfred Pohl (2009). Europe at the Seaside: The Economic History of Mass Tourism in the Mediterranean. Berghahn Books. ISBN 9781845453237.
- ^ "Sélection des grands vins Mercure". Lechef.com (in French). 31 December 2002. Retrieved 22 December 2019.
- ^ "L'accueil des animaux". Lhotellerie-restauration.fr (in French). 24 September 1998. Retrieved 22 December 2019.
- ^ "70 nouveaux". Lhotellerie-restauraiton.fr (in French). 19 April 2001. Retrieved 22 December 2019.
- ^ "Entretien avec Gilles Pélisson". Lhotellerie-restauration.fr (in French). 6 September 2007. Retrieved 22 December 2019.
- ^ "Les Grands Vins Mercure ont opté pour l'accessibilité". Lhotellerie-restauration.fr (in French). 13 September 2007. Retrieved 22 December 2019.
- ^ "Mercure injects new life into its network of 725 hotels and accelerates its global expansion". Hospitalitynet.org. 29 June 2012. Retrieved 22 December 2019.
- ^ "Accor reveals new Mercure guestroom design". Hospitality-on.com. 9 July 2012. Retrieved 22 December 2019.
- ^ "Les nouveaux habits de Mercure, la marque moyenne gamme non standardisée d'Accor". Lhotellerie-restauration.fr (in French). 27 June 2013. Retrieved 22 December 2019.
- ^ "Succès pour le nouveau concept Mercure". Lhotellerie-restauration.fr (in French). 4 July 2014. Retrieved 22 December 2019.
- ^ "24 hotels join Mercure network in the UK". Hospitality-on.com. 3 October 2011. Retrieved 22 December 2019.
- ^ "Accor tailors Mercure for China, Hospitality Net, 1 March 2012". Retrieved 22 December 2019.
- ^ "AccorHotels opens a third brand in Colombia". Hospitality-on.com. 31 August 2015. Retrieved 22 December 2019.
- ^ "Three new Accor hotels in Recife, Brazil". Hospitalitynet.org. 4 February 2015. Retrieved 22 December 2019.
External links
Media related to Mercure hotels at Wikimedia Commons
- Official website
| Luxury | |
|---|---|
| Premium | |
| Midscale |
|
| Economy | |
| Subsidiaries | |
