Maree Thyne
Maree Thyne | |
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| Academic background | |
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| Institutions | University of Otago |
Maree Thyne is a New Zealand academic, and is a full professor of marketing at the University of Otago, specialising in consumer behaviour, particularly cruise tourism.
Academic career
Thyne holds a Bachelor of Arts, a Bachelor of Tourism, and a graduate diploma. She completed a PhD titled Social distance and resident support for tourism at the University of Otago in 2001.[1][2] Thyne then joined the faculty of the University of Otago, rising to full professor in 2021.[3] She has been a member of the university senate and as of 2024 she is the Pro Vice Chancellor of Commerce and the Dean of the Business School.[2][3]
Thyne's research focuses on consumer behaviour in tourism, including the interactions between tourists, cultural tourism and the motivations of cruise ship passengers.[2][4] Thyne works with stakeholders such as Cruise New Zealand Association, National Port Authorities, regional tourism organisations and individual tourism operators to understand tourism behaviour.[2] As part of Otago's research theme on Food Waste Innovation, she is also involved in research on consumer and producer behaviour around food waste and waste reduction strategies.[2] Thyne is also part of the Research Network for Sustainable Business at Otago.[4]
In 2004 Thyne co-edited the book Hospitality, tourism, and lifestyle concepts: Implications for quality management and customer satisfaction (published by Haworth Hospitality Press) with Eric Laws.[2]
Thyne is or has been on the editorial board of a number of international journals, including the Journal of Travel Research, and Tourism Management Perspectives.[2]
Selected works
- Adriana Campelo; Robert Aitken; Maree Thyne; Juergen Gnoth (18 July 2013). "Sense of Place: The Importance for Destination Branding". Journal of Travel Research. 53 (2): 154–166. doi:10.1177/0047287513496474. ISSN 0047-2875. Wikidata Q124178830.
- Maree Thyne (May 2001). "The importance of values research for nonprofit organisations: the motivation‐based values of museum visitors". International Journal of Nonprofit and Voluntary Sector Marketing. 6 (2): 116–130. doi:10.1002/NVSM.140. ISSN 1465-4520. Wikidata Q124178832.
- Maree Thyne (May 2001). "The importance of values research for nonprofit organisations: the motivation‐based values of museum visitors". International Journal of Nonprofit and Voluntary Sector Marketing. 6 (2): 116–130. doi:10.1002/NVSM.140. ISSN 1465-4520. Wikidata Q124178832.
- Robert Nash; Maree Thyne; Sylvie Davies (June 2006). "An investigation into customer satisfaction levels in the budget accommodation sector in Scotland: a case study of backpacker tourists and the Scottish Youth Hostels Association". Tourism Management. 27 (3): 525–532. doi:10.1016/J.TOURMAN.2005.01.001. ISSN 0261-5177. Wikidata Q124178947.
- Seonaidh McDonald; Caroline Oates; Maree Thyne; Panayiota Alevizou; Leigh‐Ann McMorland (March 2009). "Comparing sustainable consumption patterns across product sectors". International Journal of Consumer Studies (in French). 33 (2): 137–145. doi:10.1111/J.1470-6431.2009.00755.X. ISSN 1470-6423. Wikidata Q124178948.
References
- ^ Thyne, Maree (2001). Social distance and resident support for tourism (PhD thesis). OUR Research, University of Otago.
- ^ a b c d e f g Department of Marketing (6 March 2023). "Professor Maree Thyne". www.otago.ac.nz. Retrieved 8 January 2024.
- ^ a b Otago Bulletin Board (8 December 2020). "Otago announces 26 new professors". www.otago.ac.nz. Retrieved 8 January 2024.
- ^ a b "Associate Professor Maree Thyne | Research Network for Sustainable Business". blogs.otago.ac.nz. Retrieved 8 January 2024.
External links
- Inaugural professorial lecture, October 2023