Flavio Manzoni

Flavio Manzoni
Manzoni at the 2018 Paris Motor Show
Born7 January 1965
Nuoro, Italy
Alma materUniversity of Florence
Occupation(s)Ferrari Styling Centre, SVP
AwardsCompasso d'oro 2014
Compasso d'oro 2016
Compasso d'oro 2020

Flavio Manzoni (born 7 January 1965 in Nuoro, Sardinia) is an Italian architect and automobile designer. He has been the Chief Design Officer at Ferrari since January 2010 and has led the creation of many Ferrari models, including the Ferrari F12berlinetta in collaboration with Pininfarina; the LaFerrari, the brand's first ever hybrid vehicle. In 2014 he was the recipient of the Compasso d'Oro for his work on the F12berlinetta project (together with Pininfarina and Ferrari Style Center).

In collaboration with Alberto Dilillo he designed the Lancia Fulvia Coupé concept, presented in 2003 at the Frankfurt Auto Show. Furthermore, he was the creative director of Volkswagen group from 2000 to 2009.

Career

Manzoni studied Architecture at University of Florence, specializing in industrial design. In 1993 he joined the Centro Stile Lancia, and three years later he was made responsible for Interior Design of the marque. He worked on various projects such as the interiors of the Lancia Dialogos, Lancia Thesis and Maserati 3200 GT.[1] In 1999, he moved to Barcelona to become Interior Design Director at SEAT, and working in the interiors of the production cars SEAT Altea and SEAT León, and the concept cars SEAT Salsa and SEAT Tango.

  • Lancia Dialogos interior
    Lancia Dialogos interior
  • Lancia Thesis (interiors)
    Lancia Thesis (interiors)
  • SEAT Tango
    SEAT Tango
  • Concept Lancia Stilnovo et Lancia Granturismo Stilnovo
    Concept Lancia Stilnovo et Lancia Granturismo Stilnovo
  • Concept Lancia Fulvia Coupé
    Concept Lancia Fulvia Coupé

In 2001 Manzoni returned to Lancia and was appointed Design Director. He took charge of the concept cars Lancia Granturismo, Lancia Granturismo Stilnovo and Lancia Fulvia Coupé Concept, great success at the Frankfurt Motor Show in 2003, and the production cars Lancia Ypsilon and Lancia Musa, winning the '"European Automotive Design Award" in 2003.[2]

  • Fiat 500 (2007)
    Fiat 500 (2007)
  • Volkswagen up!
    Volkswagen up!
  • Volkswagen BlueSport Concept
    Volkswagen BlueSport Concept
  • Volkswagen Golf VI
    Volkswagen Golf VI
  • Volkswagen Golf VII
    Volkswagen Golf VII

In 2004 he was appointed Director of Design of Fiat, Lancia and Fiat LCV, beginning work on the Fiat Grande Punto, the new Fiat 500, and the Fiat Fiorino/Qubo.

In 2006, with other authors, he wrote L'automobile italiana published by Giunti Editore. The same year, he moved to the Volkswagen group joining Audi, becoming in February 2007 the artistic director of the Volkswagen group "north" pole, where he began to work on a new stylistic image of the Volkswagen, Skoda, Bentley and Bugatti brands. He designed the concept Up!, followed by the Scirocco model and the Volkswagen Golf restyling, called Golf VI, presenting the "Golf Plus" version at 2008 Bologna Motorshow. Also in 2007 he became a member of the iF-Award Product Design jury.[citation needed]

LaFerrari

From 12 January 2010 he joined Ferrari as director of design, replacing Donato Coco and creating an internal, complete and autonomous Style Center for the first time in the history of the brand. Ferrari FF is the first production car he oversee development with. He presented the Ferrari SA Aperta roadster at the 2010 Paris Motor Show. In 2012, at the Geneva Motor Show, he presented the Ferrari F12berlinetta, heir of the Ferrari 599 GTB Fiorano and the first Ferrari developed by the Ferrari Style Center in collaboration with Pininfarina. Thanks to F12berlinetta he won the Auto Bild Design Award 2012, as the most beautiful car in Europe, and the Golden Steering Wheel. In 2013 he made the heir of Enzo Ferrari: La Ferrari. He oversaw the lightening and aerodynamic redesign of the Ferrari 458 Speciale. In 2011 Flavio Manzoni was included into the Automobile Design Hall of Fame at the National Automobile Museum in Turin, Italy.[citation needed]

Ferrari F12berlinetta

In May 2014 he received the Compasso d'Oro award in the name of Ferrari, which rewards the combination of technology and design of the Ferrari F12 Berlinetta.[citation needed]

In December 2014 on Yas Marina Circuit in Abu Dhabi, his FXX-K was presented as the most powerful Ferrari ever. Although partially based on the very first hybrid car produced in Maranello, LaFerrari, the FXX-K is in fact a completely new car.

In December 2016 the Ferrari J50 was presented in Tokyo. Designed by Flavio Manzoni together with the Ferrari style center, it is a sports car produced in a limited edition to celebrate Ferrari's fifty years of presence in Japan. Among his latest works there are the F12 TdF (Tour de France), the most extreme version of the F12berlinetta, the Ferrari GTC4Lusso, sophisticated four-seater 690 HP coupé, the 488GTB sportscar and the 488 Spider open version and the California T, with important technical innovations.[citation needed]

With his team he is directing the project of the "New Ferrari Style Center" in the production site of Ferrari S.p.A. based in Maranello (Modena). Each of the four floors of the new building is dedicated to a different project design stage.[3]

In March 2017, the Ferrari 812 Superfast was presented at the Geneva Motor Show, designed by the Ferrari Style Center led by Flavio Manzoni. In September, the new Ferrari Portofino is presented at the Frankfurt Motor Show.

  • Ferrari FF
    Ferrari FF
  • Ferrari SA Aperta
    Ferrari SA Aperta
  • Ferrari FXX-K
    Ferrari FXX-K
  • Ferrari 488
    Ferrari 488
  • Ferrari 488 Spider
    Ferrari 488 Spider

He oversees the project of the "New Ferrari Style Center" inside the Ferrari production plant in Maranello (Modena). The new building, inaugurated on 18 September 2018, is spread over four levels with natural lights and open spaces. The top floor contains a high-tech room [unclear] for the presentation of the projects. The Style Center also houses the company's Tailor Made department.[citation needed]

In September 2018 Manzoni presented the Ferrari SP38 Deborah at the Grand Basel Show demonstrating his great passion for design: "It's so important to show the shape of a car as it was intended, as a masterpiece or a work of art. These presentation frames are great at stimulating contemplation – normally, we’re used to seeing cars in noisy and chaotic environments. But here, there's nothing but the car, its name, and its date. There are no distractions."[4]

The University of Sassari awarded him an honorary degree in Modern Philology and Cultural Industry on 28 June 2019 and Manzoni proposes a Lectio Doctoralis entitled Ferrari Design The metalanguage of form.[citation needed]

For the partnership between Ferrari and Hublot, the historic luxury watchmaking fashion house, in 2019 he designed of the Hublot Classic Fusion Ferrari GT watch, inspired by the Ferrari "Gran Turismo" universe.[5]

Designs

Ferrari GTC4Lusso
Ferrari F8 Tributo
Ferrari Portofino
Ferrari Roma

FBX – Ferrari Brand Extension

  • Poltrona Cockpit (2017)
  • Ferrari/Hublot Techframe (Basilea – 2017)
  • Ferrari/Hublot Classic Fusion GT (Basilea – 2019)
  • RM UP-01 Ferrari/Richard Mille (2022)

Building

  • Nuovo Centro Stile (Maranello – 2018)

Awards

The Ferrari Design team headed by Flavio Manzoni has received numerous international awards and recognitions for its car models:

2012

2013

  • Design Award Autoscout24 – LaFerrari – München
  • Mamuthone ad Honorem – Cagliari

2014

2015

2016

2017

2018

2019

  • Most Beautiful Supercar of the Year – Ferrari Monza SP2 – Paris
  • iF Design Award – Ferrari 488 Pista – München
  • iF Design Award – Ferrari SP38 – München
  • iF Design Award – Ferrari Portofino – München
  • iF Gold Design Award – Ferrari Monza SP1 – München
  • Red Dot Design Team of the Year 2019 – Flavio Manzoni and the Ferrari Design Team – Essen
  • Red Dot Best of The Best – Ferrari Monza SP1 – Essen
  • Red Dot Design Award– Ferrari 488 Pista – Essen
  • Red Dot Design Award – Ferrari SP38 – Essen
  • Award "Design" Orologio dell'Anno– Classic Fusion Ferrari GT – Milan
  • Good Design Award Chicago Athenaeum – Ferrari Monza SP1 – Chicago
  • Good Design Award Chicago Athenaeum – Ferrari SF90 Stradale – Chicago
  • American Prize for Design – Chicago Athenaeum and The European Centre for Architecture Art Design and Urban Studies

2020

2021

  • Red Dot Design Award – Ferrari SF90 Spider – Essen
  • Red Dot Design Award – Ferrari Omologata– Essen
  • iF Design Award – Ferrari Roma
  • iF Design Award – Ferrari SF90 Spider
  • AUTONIS – Best New Design 2021-Auto Motor und Sport – Ferrari Portofino M
  • Most Beautiful Supercar of the Year – Ferrari Daytona SP3 – Paris
  • Good Design Award Chicago Athenaeum – Ferrari 812 Competizione – Chicago
  • Good Design Award Chicago Athenaeum – Ferrari 812 Competizione A – Chicago
  • Good Design Award Chicago Athenaeum – Ferrari SF90 Spider – Chicago
  • Good Design Award Chicago Athenaeum – Ferrari Omologata – Chicago

2022

2023

Design objects

  • Madreterra – giant version of the table lamp "The Great JJ" (2014)[6]
  • Techframe Ferrari 70 Years Tourbillon Chronograph – clock Hublot (2017)[7]
  • Manifest Nuoro Jazz – 2020[8]
  • Montblanc Ferrari Stilema SP3 – 2023[9]

References

  1. ^ "Lancia Thesis, interweaving ideas". autodesignmagazine.com. 21 August 2002. Retrieved 8 February 2019.
  2. ^ "The new Lancia Fulvia – yes please!". Retrieved 14 January 2009.
  3. ^ "Our Exclusive Look at Ferrari's New Centro Stile and the Monza SP1 and SP2 – COOL HUNTING". COOL HUNTING. 18 September 2018. Retrieved 20 September 2018.
  4. ^ "Opinion leaders from the car world take to the inaugural Grand Basel". Grand Basel. Retrieved 20 December 2018.
  5. ^ Reddinger, Paige (26 March 2019). "Hublot Has an Entirely New Watch Design and You Can Thank Ferrari". Robb Report. Retrieved 20 May 2019.
  6. ^ ""A light for my land" Manzoni's lamp, on La Nuova Sardegna".
  7. ^ "Condé Nast, The Hublot watch for Ferrari's 70th anniversary, on GQ Italia, 4 November 2017".
  8. ^ "Walter Porcedda, Nuoro Jazz, stop at the Seminars. From 18 August the festival will start, on Musica Jazz, 9 August 2020".
  9. ^ "From Montblanc and Ferrari the SP3 Stilema: the most expensive fountain pen in the world, in La Stampa, 15 February 2023".
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