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Summary
DescriptionNeil Mcelroy's 1931 Brand Man Memo.pdf
English: Product Management was initially started in a 1931 memo requesting additional employees focused on brand management by Procter & Gamble employee, Neil H. McElroy. McElroy needed “Brand Men” who would take on the role of managing products, advertising, and promotions, while tracking sales.
Date
Source
1931 Memo from Neil H. McElroy
Author
Neil H. McElroy
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