Draft:Locket Widget
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[Locket](https://locket.camera) is a social app created by CEO and Founder Matt Moss. Locket was awarded one of Apple's app of the year awards for Cultural Impact.
Locket is a photo sharing iOS app that puts your best friends, relationships, and family at the center of your phone through use of Apple's iOS widgets. Locket launched in January of 2022, and the platform passed 1 billion photos shared on the app at the end of July.[1]
Once the Locket app is installed on the phone, users add the Locket widget to their Home Screen. As friends on the app send photos, the widget on the Home Screen changes automatically, so when users unlock their phone, they will see a new picture from friends. Locket was one of the first apps to make use of Apple's new widgets on the Home Screen, specifically for social purposes. Moss initially created Locket as a personal side project for his girlfriend as a way to capture and share a genuine moment of his day with her. Moss’s friends had asked if they could use the app with their own friends and family, after which Moss made Locket publicly available on the Apple App Store and on the Google Play Store shortly after. [1]
Locket is built for close friends, family, and relationships, and Locket keeps the friend count below 20 to keep the content authentic. There are no filters, likes, or followers count on Locket, and the app gained attention for its simplicity and attention to privacy and meaningful relationships. It has gained significant traction amongst the Gen-Z audience
[Locket](https://locket.camera) puts your best friends, relationships, and family at the center of your phone. Throughout the day, you’ll see live pictures sent from your favorite people, right on your home screen.
Locket launched on January 1st and has gained incredible traction: **in the first month after launch, 6M people signed up and over 150M photos were sent on the app.** Most importantly, users are passionate about Locket. Thousands of people have created TikToks about the app, generating tens of millions of organic views.
References
[1] https://techcrunch.com/2022/08/02/locket-app-that-lets-yor-post-photos-to-your-loved-ones-homescreens-raises-12-5m/