Business Model of Intercultural Analysis
The Business Model of Intercultural Analysis (BMIA) is a tool[clarification needed] developed to address cross-cultural problems. The BMIA framework uses six comprehension lenses to analyze cross-cultural interaction in the business environment.[1] The six comprehension lenses to examine enterprise-wide cross cultural challenges are cultural themes, communication, group dynamics, ‘glocalization,’ process engineering, and time orientation. [2]
References
- ^ Diversity Executive (2012-03-14). "Business without Borders - Diversity Executive". Diversity Executive. Archived from the original on 2012-03-14. Retrieved 2012-03-14.
- ^ Profit Magazine (2012-05-15). "Understanding the Importance of Culture in Global Business". Profit Magazine. Retrieved 2012-05-15.
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